Truck Driver Learning Center

Trucking Industry Outlook 2026: What Drivers Should Know

Written by Paul Pfeiffer | Jan 7, 2026 3:50:00 PM

The trucking market is beginning to shift, and for professional drivers, 2026 may finally bring a little stability — and new opportunity.

After several challenging years defined by soft freight demand and too many trucks on the road, the transportation industry is beginning to find its footing again, and the shift, while gradual, is happening. It gives me a greater sense of optimism heading into 2026 than I had at the start of 2025.

But what does my sense of (cautious) optimism mean for you, the driver? In this article, I'll break it down and look at:

  • Where the freight is in 2026
  • How rates may move
  • What you can do to position yourself for a stronger year ahead

Key Points for Drivers to Consider Going Into 2026

  • 2026 could be the year that balance (and opportunity) returns to trucking
  • Data center and energy sectors show strong signs of growth — good news for specialized and heavy haul drivers
  • Anderson Trucking Service (ATS) continues to focus on higher-quality freight and better driver settlements
  • Financial stability allows ATS to continue investing in safety, technology, and the overall driver experience

What Freight Sectors Are Growing in 2026?

As we begin 2026, there's no question that many sectors remain flat. But, even still, there are several key industries with strong growth potential that will continue to rely on flatbed and specialized hauling:

  • Data centers: This is a big one. Investment in artificial intelligence (AI) is driving new construction across the U.S., creating strong demand for heavy, difficult-to-haul equipment (which is right in our wheelhouse).

  • Energy projects: Battery technology, energy storage, and pretty much anything related to power generation is growing in the market.

At ATS, we're excited to see these industries grow. That growth means more opportunities to deliver what our customers have come to expect from us: dependable, specialized freight hauling and heavy haul transportation, handled by our advanced equipment and expert drivers.

The market opportunity is here now for professional drivers who can manage complex loads and stricter project requirements.

How is ATS Creating More Stability for Truck Drivers in 2026?

It does seem like the trucking industry will find a healthier balance between supply and demand in 2026, but even if the market stays flat, and rates continue to bounce along the bottom as they have, our approach remains uniquely driver focused.

We're going to continue to be intentional about the freight we haul, the lanes we run, and the shippers we partner with so we can provide our drivers with:

  • The best possible freight options
  • Steadier work
  • Better settlements

We're always looking to provide our drivers with more consistency, and the opportunity to choose freight that fits whatever it is they're looking for, whether that's higher rates, preferred lanes, or the right balance between the two.

Driving Success Together in 2026

Change in the market doesn't happen overnight, and while 2026 may not bring an immediate freight rebound, ATS is ready for whatever's ahead. With no third-party bank debt, we have the flexibility to invest in safety, technology, and driver support — even during downturns in the market, and we're using this time to:

  • Invest in our drivers' safety with expanded use of tools like Lytx cameras
  • Prioritize high-paying freight that fits driver preferences
  • Improve the overall experience of our drivers
  • Position ourselves for long-term success

Last Stop: What Advice Do You Have for Truck Drivers in 2026?

  • Manage your business carefully: Be diligent about managing your costs (especially your fuel spend). Make sure you've got an Auxiliary Power Unit (APU) in the truck (all ATS company trucks come with one) and know your expenses.

  • Choose stability: Whether you're an independent contractor or a company driver, make sure you're connected to a fleet that has consistent, reliable freight. That's what's going to carry you through.

  • Stay ready for growth: As demand for freight strengthens, drivers who stay sharp and who are on with a stable carrier will benefit first.

If you're looking for a carrier that puts drivers first and plans for the road ahead, take a look at our current driving opportunities and let's grow and succeed together in 2026.